Patty Held Winery Consultant | Hermann, MO | 314.795.9770
Jun 23 2012

Six Steps to Great Winery Customer Service

One of the student projects I assign for my Viticulture Enology Science Technology Alliance (VESTA) Tasting Room Management class is an evaluation of a winery tasting room.  The number one area my students say needs improvement in wineries is customer service. Wineries are popping up everywhere, and for a customer who has a bad service experience, there is always another […]

May 10 2012

Top Five Marketing Ideas from License To Steal Conference

Recently, I  spoke at the License to Steal Conference in Ohio.  I have been attending and presenting at this conference since its inception.  It is one of the best marketing conferences for wineries in the country.  Donnie Winchell, the Executive Director of the Ohio Wine Producers Association, is the brainchild behind the conference and her knack for […]

Apr 16 2012

Top Ten Reasons for Starting a Wine Club

Recently, I spoke on the wine club panel at the Eastern Wine Expo in Pennsylvania.   To prepare for the presentation,  I interviewed a handful of wineries who don’t have wine clubs yet to find out why.   The most common reason winery owners gave for not starting a wine club is that they did […]

Mar 13 2012

Five Steps for a Remarkable Winery Website Design

Consumers today use their computers and mobile devices to research products before they make a decision to buy. To attract these consumers, you need an attractive, user-friendly website to provide a firm foundation for your business. It needs not only to exist; it needs to attract visitors, answer their questions, and entice them to buy. Here […]

Feb 07 2012

Patty Held: Your Winery Seen Through Customer Eyes

The Viticulture Enology Science and Technology Alliance (VESTA) program, in which I am an instructor,  has a 21st century educational vision for grape growing, winemaking and winery marketing.  In my VESTA “Winery Tasting Room Management” class, students are taught winery tasting room evaluation, also known as a “Mystery Shopping” experience.   The goal of this […]

Feb 06 2012

What’s New

Patty is all about visualization and personalization when it comes to her consulting services to wineries. No matter if your winery is 1 mile or 500 miles away, Patty can give you and your staff members one-on-one instructions with , an online service providing internet conferencing.