Recently, I spoke at the License to Steal Conference in Ohio. I have been attending and presenting at this conference since its inception. It is one of the best marketing conferences for wineries in the country. Donnie Winchell, the Executive Director of the Ohio Wine Producers Association, is the brainchild behind the conference and her knack for […]
Recently, I spoke on the wine club panel at the Eastern Wine Expo in Pennsylvania. To prepare for the presentation, I interviewed a handful of wineries who don’t have wine clubs yet to find out why. The most common reason winery owners gave for not starting a wine club is that they did […]
The Viticulture Enology Science and Technology Alliance (VESTA) program, in which I am an instructor, has a 21st century educational vision for grape growing, winemaking and winery marketing. In my VESTA “Winery Tasting Room Management” class, students are taught winery tasting room evaluation, also known as a “Mystery Shopping” experience. The goal of this […]
Patty is all about visualization and personalization when it comes to her consulting services to wineries. No matter if your winery is 1 mile or 500 miles away, Patty can give you and your staff members one-on-one instructions with , an online service providing internet conferencing.