Patty Held

Patty Held

Patty Held Winery Consulting – Owner
Hermann Wine Trail – President

Current Activities

VESTA, the Viticulture Enology Science and Technology Alliance program which has a 21st century vision for education in grape growing, winemaking and winery marketing, adjunct instructor for the following online classes:

Hermann Wine Trail, Missouri – President

Wine Industry Conference Speaker 

  • 2021 Southeastern United Wine & Grape Symposium, NC
  • 2016 Surry College Winery Marketing Conference, NC
  • 2016 Wisconsin Fresh Fruit & Vegetable Conference, WI
  • 2015 Eastern Wine Exposition, NY
  • 2015 New Mexico Winery Conference, NM
  • 2012 Eastern Wine Exposition, PA
  • 2012 License to Steal Conference, Ohio
  • 2011 Cold Climate Conference, MN
  • 2011 License to Steal Conference, Ohio
  • 2011 Midwest Wine and Grape Conference, MO
  • 2011 Kansas Grape Growers and Winery Conference
  • 2011 Iowa Wine Growers Assn. Conference
  • 2011 Nebraska Winery and Grape Growers Conference
  • 2010 Michigan Wine and Grape Conference
  • 2010 Illinois Wine and Grape Conference
  • 2009 Winery Tasting Room Design and On-Site Marketing Seminar, Surrey College, NC
  • 2009, 2008 Wineries Unlimited
  • 2009 Virginia Tourism Dinner, Chesapeake Bay Wine Region
  • 2007 Unified Symposium
  • 2010, 2008, 2007 – License To Steal Wine Marketing Conference
  • 2007, 1986, 1984 Midwest Wine and Grape Conference
  • 2007 Salesroom Profitability Conference, Vineyard and Winery Management Magazine
  • Illinois Wine and Grape Association Conference
  • Agri-tourism Conference, Missouri

National and International Wine Judge with more than 20 years of experience:

  • San Diego International Wine Competition
  • Los Angeles International Wine and Spirit Competition
  • Indy International Wine Competition
  • National Women’s Wine Competition
  • Pacific Rim International Wine Competition
  • International Eastern Wine Competition
  • Jefferson Cup Invitational Wine Competition
  • Atlantic Seaboard Wine Competition
  • Finger Lakes International Wine Competition
  • Oklahoma State Fair
  • Florida State Fair
  • Iowa Wine Competition
  • Michigan Wine Competition
  • Cool Climate Wine Competition, MN


Previous Activities

Stone Hill Winery – Owner, 1988 through July 2008

Public Relations and Special Event Coordinator for my family-owned winery. I have been in the wine industry
since I was five.

Enologist—California State University, Fresno, 1979-1982

  • B.S. Degree in Enology degree, cum laude
  • CSUF Enology Society President
  • Recipient of ASEV Scholarship (2)

— Taylor and Great Western Wineries, Hammondsport, NY, 1982 through 1988

  • More than 1 million gallons of wine under the Taylor Wine Company label
  • Varietal wines under the Great Western label, including table wines made from native American, European-American hybrids and vinifera grapes, barrel fermented varietals, late harvest, ice wines, port, and cream sherry

Hermann, Missouri Area Chamber of Commerce

  • Board member
  • Wurstfest committee member
  • Tourism escrow committee chair
  • Tour of Missouri committee member

Midwest Wine Press – Marketing column contributor

Missouri Wine and Grape Board Marketing Committee – Member, 15 years


2008 — Missouri Division of Tourism Innovator Award, for Hermann Wine Trail
2007 — Hermann Wurstfest Hall of Fame inductee
1987 — New York Governor’s Cup winner, for Vidal Ice Wine