Patty Held Winery Consultant | Hermann, MO | 314.795.9770
Jul 30 2013

The Importance of a Winery Tasting Room Greeter

Recently I visited Oliver Winery in Bloomington, Indiana.  Wow.  This is the first time I have visited a tasting room that did everything right.  It is as if they read all my articles and taken all my VESTA marketing classes.  If you know me, I am very big on great customer service and theirs rocked. […]

Oct 31 2012

Six Steps for Increasing Tasting Room Sales

  During this weak economy, lack of sales seems to be a common complaint from wineries across the country. Wineries need to sharpen their selling skills and brush up on customer engagement techniques to make each visitor a loyal and satisfied customer. Follow these six simple steps and watch sales grow and customer satisfaction increase. […]

Jun 23 2012

Six Steps to Great Winery Customer Service

One of the student projects I assign for my Viticulture Enology Science Technology Alliance (VESTA) Tasting Room Management class is an evaluation of a winery tasting room.  The number one area my students say needs improvement in wineries is customer service. Wineries are popping up everywhere, and for a customer who has a bad service experience, there is always another […]