Patty Held Winery Consultant | Hermann, MO | 314.795.9770
Sep 01 2013

Nine Ways To Jump Start Your Marketing

It’s harvest time and the busy fall tourist season is almost here.  Perhaps you have been too busy with daily winery tasks to implement the marketing plan created back in January.  So what can be done now to fill the tasting room, turn visitors into loyal fans and increase sales?  Follow the tips below and watch positive […]

Jul 30 2013

The Importance of a Winery Tasting Room Greeter

Recently I visited Oliver Winery in Bloomington, Indiana.  Wow.  This is the first time I have visited a tasting room that did everything right.  It is as if they read all my articles and taken all my VESTA marketing classes.  If you know me, I am very big on great customer service and theirs rocked. […]

May 09 2013

Six Ways to Reach and Retain Customers

How do you attract customers and keep them coming back? In this mobile, socially connected world, wineries need to be at the top of their marketing game because making great wines isn’t enough. Successful tasting rooms must find new customers, retain current customers and engage with them to keep them coming back. Follow these 6 […]

Oct 31 2012

Six Steps for Increasing Tasting Room Sales

  During this weak economy, lack of sales seems to be a common complaint from wineries across the country. Wineries need to sharpen their selling skills and brush up on customer engagement techniques to make each visitor a loyal and satisfied customer. Follow these six simple steps and watch sales grow and customer satisfaction increase. […]

Jun 23 2012

Six Steps to Great Winery Customer Service

One of the student projects I assign for my Viticulture Enology Science Technology Alliance (VESTA) Tasting Room Management class is an evaluation of a winery tasting room.  The number one area my students say needs improvement in wineries is customer service. Wineries are popping up everywhere, and for a customer who has a bad service experience, there is always another […]