Patty Held Winery Consultant | Hermann, MO | 314.795.9770
Sep 01 2013

Nine Ways To Jump Start Your Marketing

It’s harvest time and the busy fall tourist season is almost here.  Perhaps you have been too busy with daily winery tasks to implement the marketing plan created back in January.  So what can be done now to fill the tasting room, turn visitors into loyal fans and increase sales?  Follow the tips below and watch positive […]

Feb 07 2012

Patty Held: Your Winery Seen Through Customer Eyes

The Viticulture Enology Science and Technology Alliance (VESTA) program, in which I am an instructor,  has a 21st century educational vision for grape growing, winemaking and winery marketing.  In my VESTA “Winery Tasting Room Management” class, students are taught winery tasting room evaluation, also known as a “Mystery Shopping” experience.   The goal of this […]